Stories from the NFCCA Newsletter, the “Northwood News”

Northwood News ♦ April 2014

Sweet on ‘Sweet Frog,’ Four Corners’ New Frozen Yogurt Store Opens Behind Woodmoor Center

By Fiona Morrissey

Forget your steaming mug of cocoa or mulled cider.  For me, there is nothing more soothing in icy winter weather than a cup of frozen yogurt.  And apparently I’m not the only one.  Like many of this area’s frozen yogurt fans, I was waiting for Sweet Frog to quit stalling and get moving.  But, because of plumbing issues, the premises looked like a building site for almost two years, a delay so protracted that I thought the project was abandoned.  Then, on a late walk one frigid January evening, I noticed bright lights, new paint, and people sitting around gleaming white tables eating spoonfuls of frozen yogurt.  Immediately, I made for the door.

Fiona Morrissey “scoops” her own choices of frozen yogurt at Sweet Frog at Woodmoor.

“Welcome to Sweet Frog,” said a friendly young woman behind the counter.  Her name was Jaya Shelton and it turned out she was the manager.  I told her I had no cash with me and just wanted to look around but would return very shortly with my wallet.  Shelton, whose pink and green sweater matched the color scheme of the walls, said I could have a cup of yogurt on her.  I thanked her profusely and got going.  There were seven self-service dispensing machines, two flavors per machine. I managed to squeeze chocolate, cappuccino, and crème brûlée into my cup. The chocolate and cappuccino were nice enough, but the crème brûlée was excellent.  And here’s the thing:  all the yogurts I sampled tasted rich and creamy, just like real ice cream, although Shelton said they were made with two percent milk.

I have since become one of Sweet Frog’s regulars.  I admit I don’t like the piped radio and the yogurt at 45 cents per ounce seems pricey (my modest sized cup of blackberry cobbler came to four dollars and one cent).  But, I have to say, it was delicious.  Regarding the other flavors I have tried, the bananas foster doesn’t work because it tastes synthetic, while the pecan praline is surprisingly good for something containing no fat at all.

On my second visit, I was dismayed to discover that the crème brûlée had disappeared.  But such was the outcry from myself and other customers that it has now been reinstated.  Shelton told me that Sweet Frog likes to rotate its flavors to keep things interesting (a mixed blessing).  Chai tea, another winning yogurt, won’t be making a comeback till the end of the year, while the far less exotic cake batter will be a permanent fixture due to its popularity with children.

How SweetFrog Works

At the store, you first head to the back to pick up an empty bowl, then dispense as much of — and as many of — the 14 available flavors of frozen yogurt you choose, finishing it off with anything from the toppings bar. Your purchase is weighed to determine what you owe (45¢/ounce).

Flavors in January were:  Orange/Vanilla, Orchard Cherry/Original Tart, Crème Brûlée/Banana Cream Pie, Chocolate/Peppermint, Pecan Praline/Fudge Brownie Batter, Cheesecake/Red Velvet, and Cake Batter/ Coffee House Blend.

The franchise company began in 2009. The “frog” in Sweet Frog stands for “Fully Rely On God,” which the company tries to show “by being a good neighbor.”

Hours:  Monday-Saturday, 12:00 p.m.–9:00 p.m.; Sunday, 2:00 p.m.–9:00 p.m.

There is a regiment of toppings to choose from which don’t tempt me.  I am a purist.  For the complete frozen yogurt experience, smoothness is key.  But for those who like to spoil their yogurt with extraneous lumps, here are some examples of what to expect:  On one end, wholesome stuff like blueberries, slices of fresh kiwi fruit and strawberry, and, on the other, gummy frogs, chopped up Snickers bars, and canned maraschino cherries drenched in heavy sugar syrup.

The pecan toffee Rice Krispie topping is specific to this store because Shelton purchases it herself.  She also purchases organic strawberries if she can find them.  “I try to please all tastes,” Shelton says, “healthy and otherwise.”

A large variety of toppings is available (or not) as you wish.

Like Winston Churchill, “I am easily satisfied with the very best.”  I don’t know whether or not Sweet Frog represents the pinnacle of frozen yogurt perfection, but it’s up there, so I guess I am fairly satisfied.  Bottom line:  Sweet Frog is worth a try.

One more thing:  Sweet Frog regrets that it is unable to provide recycling facilities so, if you are eating on the premises, please bring your container and spoon home and recycle there.  Otherwise, they will end up in one of the dumpsters outside the store.  And we can’t have that.

Bon appétit!

[Fiona Morrissey is Vice President of the Civic Association and is a Professional Organizer and Decorator who lives on Edgewood Avenue.  She writes articles on decluttering for The Beacon newspaper.]    ■

   © 2014 NFCCA  [Source:]