Northwood News 2020-2021 Rate Card

In this time of Covid-19, even if our in-person civic association meeting is cancelled, our newsletter is still (safely) hand-delivered to each home!  If you remain open for business, it is more important than ever to let customers know, especially through a well-known and well-read way that meets them where they live.

See a PDF Version of this Rate Card.  See PDF Versions of the Northwood News.  Pay online below.

Ad rates for 2020–2021 (fiscal year October 2020 to September 2021) for the Northwood News, the newsletter of the Northwood-Four Corners Civic Association, remain the same as last year.  Because the unchanged rates remain so low, there is no discount for purchasing multiple ads.

Be sure to note our Business Card Ads, begun last year!  The printed size is 10 percent smaller than the usual 3.5"×2" business card.  If you cannot send it to us digitally, we can scan in your existing business card.

All but classified ads will contain a hyperlink to your business’ website on the full-color, online version of the newsletter.  Because of this, we recommend that you send us your ad in color; we can convert it to black and white.

With an ad in the News, you can reach every one of the ~1,485 households in the North Four Corners area.  That means a full-page ad costs roughly 10 cents per home!  We defy you to find a better deal anywhere!  The News is hand-delivered to each home at the beginning of October, December, February, April, and June, when our membership meetings are held.

Rates

Number of Issues:      1      2      3      4      5
Full-Page Ad $150 $300 $450 $600 $750
Half-Page Ad $  75 $150 $225 $300 $375
Single Column Ad $  50 $100 $150 $200 $250
Business Card Ad $  30 $  60 $  90 $120 $150
Classified Ad $  10 $  20 $  30 $  40 $  50

Full payment for an ad must be received before it will be printed.  Make checks payable to “NFCCA” or pay online below.  No political or issue ads will be accepted under any circumstances.  Camera-ready art (unless for scanning) is not accepted.

There are now five ad sizes (see box at right).  The Classified Ad is a text-only ad [up to four lines of 12-point Abadi Condensed type] for sale of merchandise, yard sale announcements, etc.  (You will be shown how your Classified Ad looks, so you can make any alterations, before the newsletter is printed.)  PDF versions of the newsletter appear on this website about the time the membership meeting is held.  Any ad with color elements will appear in color online; the printed newsletter is black-and-white only.

AD DIMENSIONS
Full-Page Ad:
      6.5" wide, 9.5" high
Half-Page Ad:
      6.5" wide, 4.5" high
Single Column Ad:
      2.0" wide, 4.5" high
Business Card Ad:
      3.15" wide, 1.8" high
Classified Ad:
      2.0" wide, 1" high

High-resolution PDF versions of ads are preferred and may be sent via eMail to the editor.  Graphics you send for an ad that we lay out can be TIF (best choice), PDF, EPS, BMP, JPG, or GIF if at 300 ppi resolution.  (The latter two can be as low as 72 ppi if their dimensions are a minimum of three times the final printed size.)  DVDs or CDs must be PC-compatible.  Flash drives also may be used and will be returned to you.

Ads also may be prepared in an Adobe InDesign or PageMaker file; please include copies of all graphics used (these are required by the printer).  We also can lay out an ad for you if you send text and art work (see above), or create one for you; there is no charge for this service.

Deadlines

Ad text and/or artwork — as well as payment — must be received by the editor by the following deadlines for inclusion in the appropriate issue:
Issue           Ad Deadline           Distribution Date**
October           15 September                     1 October
December           15 November                     1 December
February           15 January                     1 February
April           15 March                     1 April
June           15 May                     1 June

**Distribution date is approximate, but all issues should be delivered no later than the second Wednesday of the month (the date of the NFCCA meeting), so please keep that in mind if you’re planning a seasonal or time-sensitive ad, coupon, or event.  Both ad and payment must be received by the deadline listed above or it will not be included.

Payment

Either pay online (left) or by check.  Checks should be made payable to “NFCCA” (not to the editor) and mailed or delivered to the editor by the deadline mentioned above.

To Pay for Multiple Ads Through June 2021, Choose One:

Full-Page Ads
Half-Page Ads
Single-Column Ads
Business Card Ads
Classified Ads

 

 

 

 

 

 

 

 

 

To place or discuss an ad, please contact:
Ms. Jacquie Bokow • Editor, Northwood News
10603 Cavalier Drive • Silver Spring, MD  20901
301.593.8566 • editor AT nfcca DOT org


© 2020-2021 NFCCA